Seeing an opportunity to represent the growing number of fitness stars, Equinox and SoulCycle on Thursday announced a joint talent management agency.
With 999 locations worldwide, the growing Orangetheory fitness franchise puts a unique tech spin on high-intensity interval training. I checked it out.
How does it compare to Mile High Run Club, Orangetheory, or Barry's? We gave it a test-run.
Peloton has revolutionized home fitness with its high-tech indoor bike, which enables users to stream live classes from home. The company launched in 2012 and is now valued at about $1.3 billion. SoulCycle is an indoor cycling workout brand that launched in 2006 and now has 85 studios across the US and Canada. It's known for inspiring a cult-like following of fans. We compared the experience of taking a class with each brand, and there was a clear winner.
Daily workouts for less than a latte, yes please.
At Project by Equinox, creative fitness instructors think up new ways to propel the upscale brand forward. Can they build the next big exercise trend?